A very good, perhaps imperative, question to ask yourself is: what is the point/purpose/goal of my blog?
When designing Genesis Child Themes for YOU, I have to be aware of what YOU need to accomplish with your website. Pretty colors and great graphics are nice, but they are not the main point of my WordPress themes. I design with the PURPOSE of the site in mind. The function of your site is actually more important than the design details.
It’s very easy to get caught up in pretty colors, cool sliders, and fancy fonts, but HOW do those things help you to meet your goals?
My goal is to create visually appealing themes that make damn sure your goals will be met. You can customize almost any theme, you can grab oh-so-many free themes, or you can pay thousands to have a professionally designed site. So, why should you buy one of my themes? Well, because I care about your blog/business/site goals. Yes, I really do.
When I began this journey, I planned to help new creatives with a cost-effective website for their side hustles. That remains my primary “goal audience”. The following is the thought process I went through when deciding about my side hustle, and I’m willing to bet most of you will have a similar thought process.
If you’re planning to start a business selling your hand-lettered designs, offer your services as a calligrapher, or teach others how to hand letter, you don’t know if you will be successful. You don’t know if you have what it takes. You don’t know if you’ll ever make a dime. There’s just SO MUCH you don’t know. And this leads to interesting thoughts with regards to your website.
The first thought is that you have NO FREAKING IDEA how to have a website, or why you would even want to. People who are new to having a website/blog/business may not understand the difference between wordpress.com or blogger.com or Showit or Squarespace or Wix or Weebly. And when you don’t understand a thing, well, you tend to make bad decisions about that thing.
The second thought is that you REALLY don’t want to spend ANY money on a website. You’d much rather focus your business money on your product or supplies. There are free places out there you can have a blog. You can sell things on Etsy or Creative Market and only pay a fee when an item sells. You can reach your readers and customers through Facebook and Instagram. So, why in the world would you want to spend money on a website? Eh, maybe, someday, when you are successful, you’ll invest in your website. But now? No, thanks, not at this very unsure stage of my blog/business.
I get it. I really do. I’ve had to make decisions just like those. Why do you think I taught myself graphic design and front-end developing? Because I wanted my website to be pretty and I couldn’t afford to pay someone to do it for me. When I first started blogging in 2011, my blog was all about my illness. It was my way to reach out, to deal with, to seek support, to share my thoughts with whoever. But when I started blogging, I started visiting other blogs and got serious blog-envy. Seriously. I wanted my blog to look like that, or have this feature. I’m one of those people who LOVES the idea of redecorating. Oooh, I so love to change things up with a new paint color on the walls and can spend hundreds in IKEA. And the same thing happened with my blog – I wanted to spruce it up! And I realized that having a custom designed blog would set me back about $2,000 – $5,000. Whelp, that was never going to happen…so I taught myself. But I realize that most of you don’t want to learn all that technical stuff. You’re busy and creative and have so many other things occupying your mind.
So, I feel like my business needs to tackle your needs on 2 fronts…I need to educate you on the need for your website and I need to provide cost-effective options for your new blog and business.
Since I keep hearing about how no one reads long blog posts, I suppose I should break this up into digestible chunks. I’ve always been a little bit long-winded.